Travel Show Live (TSL) is an entertaining weekly webcast that launched on July 12, 2009 hosted by Erik Hastings, host of Travel Show Live on WABC New York and syndicated by Talk Radio Network.
According to a report from social media research consultancy Trendstream and research firm Lightspeed, with 72% of U.S. Web users watching clips online, Online Video outstrips both blogging and social networking, and is now the leading "social-media platform". Travel Show Live was specifically designed for this reason. TSL programming is guided by Erik’s mission to inspire people to experience the life-changing positive power of travel. TSL guests include tourism officials, industry spokespeople, travel product providers, topic experts and TSL content partners. Throughout the program, travel tips, travel deals, packages, and giveaways are featured and explained by Erik or his co host of travel "go-getters".
TSL is commercial-free online video programming funded by qualifying content partners, such as:
• Destination Marketing Organizations (DMOs)
• Points of Interest (POIs) & Event Organizers
• Travel Product Providers (transportation, lodging, restaurants, online travel agencies, etc.)
• Niche Organizations (ecotourism, senior travel, travel with pets, RV travel, etc.)
A Content Partner Campaign allows organizations to be promoted on TSL and it's affiliated outlets for a period of time. A direct click-through to your site is placed on the appropriate video and destination page of ErikHastings.com. Price level of the campaign depends on the number of week-long units purchased:
Content Partner Responsibilities:
• In-studio (New York) or telephone interview of 5-7 minutes per segment or an on location video shoot
• Produced B-roll (miniDV tape) delivered to TSL 10 days prior to each segment webcast
• Integrate TSL link on home page and appropriate pages of provider website and email campaigns
• Collaborate with TSL on news releases and public relations
Sample TSL programming:
Hour 1 Monologue (Erik Hastings: take a trip . . . change a life)
New Orleans (Stephen Perry, President New Orleans Metro CVB)
Cruises (Stuart Chiron: understanding real cost of cruising)
Italy (spokesperson, Italian Government Tourist Board)
Hour 2 Hilton Head Island (Bill Miles, President & CEO Hilton Head Island Chamber of Commerce)
All-Inclusive Resorts (guest TBD, Caribbean destination)
Generational Travel (Kathy Harmon, Founder, Great Places)
Florida Keys (Andy Newman: PR for Florida Keys)
How do we get viewers and listeners?
• TSL links on Content Partner websites and email campaigns
• TSL Links on WABC, WPLJ, WBAP and Talk Radio Network (TRN)
• Organic search and discovery on major search engines
• TSL Links on video sharing and travel information websites
How does the webcast work?
• Original programming is webcast Sunday, beginning at 5:00 PM, then repeated, in loops, for 24/7 coverage the entire week.
• Taped interview segments (video clips) are made available via download to content partners for use on websites, email campaigns, and public relations.
• Video clips are archived on ErikHastings.com and distributed on video sharing and travel information websites.
Travel Show Live channel metrics for beta launch period 7/12/09 to 8/12/09:
Video metrics for YouTube.com and other travel information and video sharing sites:
Contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it to discuss how TSL can effectively partner with your organization. Gary can be reached at: 248-538-7810.
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